Digital transformation is now an imperative, and an increasing number of companies are adopting digital transformation strategies to evolve the way they create and acquire value.

The technologies underlying digital transformation are available and mature enough to be adopted, and the next decade will bring more technological innovation than has ever been generated in the last half century.

However, successfully implementing a digital transformation initiative represents a significant challenge, because the change involves the very core of the company, its capabilities, and its way of operating in the market, reshaping business models in entire sectors, and rapidly increasing the gap between successful businesses and others.

In addition to the choice of the most suitable technologies, there are other important strategic, organizational, and cultural aspects that play a fundamental role.

The masterclass presented at SMAU is aimed at entrepreneurs, managers, digital professionals, and technology suppliers, and offers food for thought on the most critical aspects to be taken into consideration in the digital transformation of businesses and on the good practices they have. proven to be effective in practice.

Digital Transformation, Strategic Innovation, Business Transformation